The site itself is an original 1926 design by architects Wimperis & Simpson (of the iconic Fortnum & Mason building fame) and was one of London’s most under-utilised Art Deco buildings. Until now. “We envisaged what it might have been like if it was originally designed as a hotel rather than a car garage,” says Fiona, who has some serious experience of making over iconic buildings like the Chicago Langham. Of course, this thought process was a shrewd move but also a challenging task considering the lack of background reference. In fact, with little to work with but with a partiality for an endearing back story, the hotel’s owners – Chris Corbin and Jeremy King – had to create one. They tell the tale of a certain Jimmy Beaumont who, disillusioned by the New York life, emigrates and opens a sophisticated hotel in the heart of London. But that’s a story for another time.
In reality, it seems that inspiration for the interior design was much less imaginary. Notable Art Deco buildings in the USA, Europe and the UK (like Eltham Palace, the Royal Institute of British Architects building and Bexhill Pavilion) inspired the design. Defining events from the time – transatlantic travel and the 1925 Paris Exhibition which really catapulted the Art Deco style to extraordinary heights – also made their way to the inspiration board. As fine reference points, these influences seem to have helped foster a penchant for cultured refinement and guided Richmond to furnish the project with authentically styled Art Deco furniture. Fiona explains, “As the hotel is in the heart of Mayfair, we felt it was important to create an environment with a level of indulgence and richness of culture.”
But no where is this indulgence tastelessly decadent in the way that some unrefined Art Deco tributes can be. Instead the tone is one of quiet sophistication – confidently subscribing to the immortal style without being brash about it. For those who have daydreamed of experiencing the glamour of the defining era, The Beaumont is well and truly a welcomed addition to the hotel bucket list.