BEHIND THE BRAND

Behind The Brand: LD by LuxDeco

Take a closer look at this new chapter for luxury home.

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Establishing a new chapter for luxury home, LD by LuxDeco is an exclusive collection of hand-made furniture and exquisite accessories that transcend time. This collection of classic contemporary furniture speaks to the values of timeless beauty, classic proportions and faultless elegance.

We believe that exceptional interiors require exceptional pieces. These are works that do more than take up volume in a space, but whose presence elevates it. It’s undoubtedly a love letter to sophisticated silhouettes, elegant upholstery and considered detailing.

We spoke to Jonathan Holmes, Founder & CEO at LuxDeco to get his insight into this exciting new endeavour and how it marries British design and European craft. "Our latest endeavour champions the age of the heirloom. The LD by LuxDeco collection takes inspiration from Britain's rich architectural heritage. Furniture like the Wren armchair and Nash sofa honour the legacy of some of the nation’s most eminent architects, Sir Christopher Wren and John Nash. Responsible for some of London’s most iconic landmarks including St. Paul’s Cathedral and Buckingham Palace, these luminaries represent the sentiments of the collection with picturesque and enduring edifices."

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"Craft was an essential ingredient in realising each of these designs. Sustainably sourced and impeccably made, the LD by LuxDeco collection marries beautiful design with discerning craftsmanship. Crafted by artisans in Europe, each design is carefully constructed using the finest materials. Sustainably sourced wood and fine fabrics come together to create each of our upholstered items, be they sumptuous sofas or inviting beds." comments Philippa Layzell, Senior Buyer at LuxDeco.

“Curated by the LuxDeco Studio, this collection is rooted in elevating the home experience with heirlooms that stand the test of time.”

From plush velvets and soft wool to crisp cotton, choose from 33 curated fabric options to bring your design to life. Each of our natural fabrics is finished with a stain-repellent finish to keep your precious pieces pristine for many years to come. Contemporary coffee tables, sleek sideboards and classical consoles marry refined oak and burnished brass detailing. A pared-back colour palette of neutral tones like ecru, taupe and dove grey imbue is the signature of the LD by LuxDeco collection.

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Jonathan shares his views on the versatility of this collection sharing that "these everlasting tones cement the brand’s ethos of designing treasures that captivate today and tomorrow. From classic townhouse-inspired interiors to modern country escapes, the LD by LuxDeco collection blends beautifully with a plethora of design styles and schemes."

“We believe that exceptional interiors require exceptional pieces. These are works that do more than take up volume in a space, but whose presence elevates it.”

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“The collection celebrates the everlasting allure of classic contemporary interiors, a style that we believe feels as timeless today as it will tomorrow,” comments Jonathan Holmes. Longevity of design is an evident ingredient in the LD by LuxDeco design ethos and feels palpable within each design from the Burton Sofa to the Webb Dining Table.

“When bringing this collection to life, craftsmanship and quality were at the forefront of our mind. From carefully considered designs to sustainably sourced materials and detailed upholstery, each decision speaks to our mission of making heirlooms that endure", shares Philippa Layzell, Senior Buyer at LuxDeco.

“When bringing this collection to life, craftsmanship and quality were at the forefront of our mind.”

In a world filled with the fleeting, the LD by LuxDeco collection celebrates the everlasting appeal of heritage and the hand-made. Discover the entire collection to explore the brand’s range of sofas, armchairs, cabinetry, tables and beds.

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Behind The Brand: LD by LuxDeco

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