From femme fatale to goddesses in various guises, the many embodiments of the Agent Provocateur woman are at once drop dead gorgeous and always bedroom-ready. Stepping into the boudoir-beautiful Agent Provocateur world is to step into a considered operation that much thought and genii has gone into creating. Responsible for a big part of this is striking redhead and Creative Director, Sarah Shotton.
Having worked at the label for 13 years, where she began as the office assistant, it seems like there is no one more fitting for the role. “No two days are the same, and every part of my job is equally important,” explains Sarah. “One day I may be casting models for the new season’s advertising campaign, the next I may be developing new products to add to our sunglasses, fragrance or home ranges.” And with the brand having recently launched the Agent Provocateur Home collection, we caught up with the lingerie expert, who resides in Stoke Newington with partner Patrick and new baby son, to talk about her role and how to create the perfect, screen-siren-worthy bedroom.
