LuxDeco
Gemma Butler
In luxury e-commerce, we operate in a complex and competitive environment. Working towards and achieving clear, shared goals is a powerful driver of business success.

Gemma Butler

Head of People

As Head of People and Culture at LuxDeco, Gemma Butler makes it her priority to understand the people that make LuxDeco what it is. With broad HR expertise gained at luxury fashion retailers including Matches Fashion and Harvey Nichols, Gemma has proven experience of driving business growth and transformation. 

Gemma’s deep understanding of business psychology and her unwavering optimism underpin her approach to cultivating workplace culture. She works closely with founder and CEO Jonathan Holmes to ensure the enthusiasm of LuxDeco’s start-up roots continue as the company scales. 

Other LuxDeco leaders
Jonathan Holmes

Jonathan Holmes

Founder & Ceo

Tech and design entrepreneur with previous businesses in digital, e-commerce and media

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Jon Sharpe

Jon Sharpe

Chief Creative Officer

Former CEO of leading digital & advertising agencies, Jon has built brands from Chanel to Premier League

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Ben Sinclair

Ben Sinclair

Chief Financial Officer

Senior accountant and auditor previously at top 20 accountancy firm Menzies

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Mike Massimi

Mike Massimi

Chief Customer Officer

Expert in customer relations with extensive experience in a number of scale-up companies

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Melina Protopapa

Melina Protopapa

VP Growth

VP of Growth with over 10 years experience in performance marketing and analytics

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Neil Turner

Neil Turner

Chief Technical Officer

Former Finery CTO and seasoned tech lead with 18+ years experience scaling startups

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Carina Bartle

Carina Bartle

VP Sales & Partnerships

Valuable brand partnership strategist and former brand licensing manager at Playboy

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Jonathon Warren

Jonathon Warren

Commercial Director

Expert digital trader experienced in rapidly scaling marketplace models

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Linda Holmes

Linda Holmes

Interiors Director

Interior designer with 30 years experience in high-end design projects.

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